Looking to learn more about Digital Marketing for your business? Browse our FAQs:
Thinking of hiring a digital marketing agency? Here’s a quick cost guide for India (2025):
Monthly Retainer: ₹25,000 – ₹1,50,000
Project-Based: ₹50,000 – ₹10,00,000
Hourly Rates: ₹1,500 – ₹5,000
Costs depend on services (SEO, Social Media, PPC, etc.), agency experience, campaign size, tools used, and creative expertise.
Top 7 Digital Marketing Types with E-A-T Power:
SEO – Rank higher, gain trust.
Social Media Marketing – Build authority, engage daily.
Email Marketing – Personalized, ROI-driven, trustworthy.
PPC – Instant visibility with smart spend.
Content Marketing – Share value, grow organically.
Video Marketing – Tell your story, build trust.
Affiliate Marketing – Trusted voices amplify reach.
Digital marketing costs vary by services, agency size, and campaign complexity:
Monthly Retainers: $1,000–$5,000 (SMBs), $10,000+ (large companies)
Project-Based: $500–$30,000+
Hourly Rates: $50–$300+
Ad Spend (PPC): $1–$50+ per click
Small businesses typically spend $2,000–$7,000/month for effective results.
Digital ad costs vary by platform and goals:
Google Ads: $1–$50+ per click (avg. $2–$4)
Facebook/Instagram: $0.50–$3 per click, $5–$12 per 1,000 impressions
LinkedIn: $5–$10+ per click
YouTube: $0.10–$0.30 per view
Small businesses typically spend $500–$2,000/month. Focus on testing, optimizing, and maximizing ROI.
A digital marketing agency is a team of experts that helps businesses grow online using SEO, paid ads, social media, content, and email marketing. They analyze data to create custom strategies that boost visibility and sales. Trusted agencies offer transparent communication and ethical practices, delivering expert guidance and measurable results.
4 Key Digital Marketing Types You Must Know:
SEO – Boosts website ranking for organic, trusted traffic.
Content Marketing – Creates valuable content to engage and build authority.
Social Media Marketing – Connects with customers and grows your brand.
PPC Advertising – Drives fast, targeted traffic with paid ads.
Master these to build authority, trust, and online success.
Digital marketing salaries in India (2025) vary by role and experience:
Entry-Level: ₹3–5 LPA
SEO Specialist: ₹4–7 LPA
Social Media Manager: ₹5–9 LPA
Digital Marketing Manager: ₹8–15+ LPA
Boost your salary by gaining certifications, mastering tools, and showing measurable results. A growing field with strong career potential.
Digital Marketing Basics:
Use Online Channels – SEO, social media, email, and ads to promote your business.
Set Clear Goals & Target Audience – Know what you want and who to reach.
Build Online Presence – Create a user-friendly website.
Focus on Key Channels – SEO, content, social media, email, and paid ads.
Plan Strategy – Define goals, timeline, and budget.
Track & Optimize – Use tools like Google Analytics to measure and improve results.
SEO (Search Engine Optimization) improves your website’s ranking on Google, helping more people find your business. It involves optimizing content, building quality backlinks, and ensuring a great user experience. Focus on Expertise, Authority, and Trustworthiness (E-A-T) for better rankings. In short, SEO drives targeted traffic, boosts visibility, and builds trust.
There’s no single “best” digital marketer — the top ones combine expertise, authority, and trustworthiness to drive real results.
The best digital marketer is the one who understands your business goals and delivers consistent, honest growth.
Bangalore is India’s top city famous for digital marketing, known for its tech-driven agencies and expert talent. Globally, New York, London, and San Francisco lead in digital marketing innovation
The Big 6 Digital Agencies are global leaders in innovation and marketing:
WPP – Ogilvy, Wunderman Thompson; creative & media power.
Omnicom Group – BBDO, DDB; known for impactful creativity.
Publicis Groupe – Leo Burnett, Sapient; data & tech-driven.
Interpublic Group (IPG) – McCann, FCB; insight-driven impact.
Dentsu – Japan-based digital transformation leader.
Havas Group – Integrated creative and media solutions.
Alongside these giants, Kerplunk Media Chennai offers expert, customized digital marketing solutions to help brands grow and engage online.
PPC stands for Pay-Per-Click—a digital advertising model where advertisers pay only when someone clicks their ad. It’s a smart way to drive targeted traffic and boost visibility instantly.
SEO builds long-term trust and authority by improving organic Google rankings but takes time.
PPC offers instant visibility with paid ads but stops when the budget ends.
ROI (Return on Investment) measures profit from marketing vs. cost.
Formula:
ROI = (Net Profit ÷ Marketing Cost) × 100
Example: Spend ₹10,000, earn ₹30,000 → ROI = 200%.
PPC (Pay-Per-Click) is an ad model where businesses pay per click, used on Google Ads and Meta Ads. It buys instant traffic, boosting visibility, leads, and conversions.
Social media advertising costs range from $15–$200/day or $450–$6,000/month for agency management, with ad spend from $200 to $50,000+ per month.
Kerplunk Media’s social media services typically range from ₹7,000 to ₹65,000+ per month, with pricing based on business size, platforms managed, and campaign complexity. They offer customized packages for startups, SMEs, and enterprises.
Build a strong online presence by posting high-quality, consistent content that showcases creativity and engages your audience—boosting visibility and influencer credibility.
Top Advertising Agencies in India:
Kerplunk Media Chennai & Pondicherry – Expert digital marketing and advertising solutions.
Ogilvy India – Known for creativity and innovation.
MullenLowe Lintas Group
DDB Mudra Group
Rediffusion
McCann Erickson India
FCB Ulka Advertising Pvt.
GroupM Media India Pvt.
Dentsu India
The cost of Facebook ads varies depending on the industry, target audience, ad objectives, and bidding strategy. Generally, businesses spend between $1.00 and $500.00 per month on Facebook ads.
LinkedIn ads typically range from $2.00–$3.00 per click (CPC), $5.01–$8.00 per 1,000 impressions (CPM), and $0.26–$0.50 per send for Sponsored Messaging
Social media marketing (SMM) is a digital marketing strategy that uses social media platforms—like Instagram, Facebook, LinkedIn, Twitter, and others—to connect with your audience, build your brand, drive website traffic, and boost sales.
5 Tips to Successful Social Media Marketing
Focus on creating valuable content and engaging consistently with your audience. Use data-driven insights to optimize strategies and build genuine relationships for lasting success.
The best social media marketing platforms for business include Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, and Snapchat
The 5 pillars of social media marketing are strategy, content creation, engagement, analytics, and advertising. These pillars work together to build a strong online presence, connect with the target audience, measure performance, and achieve marketing goals
TikTok might be generating a lot of hype right now, but Facebook statistics prove that Meta’s platform is still the big daddy for social media marketing. It’s still the platform with the best targeting tools for paid social, and it’s still the most used platform in the world (by a hefty margin).
Social media marketing agencies work with clients to align social media marketing strategies with business goals and overall marketing strategy. They help identify the channels that best enable clients to reach their target markets.
Social media marketing agency pricing varies by service scope, platforms, and content complexity. Small businesses pay $100–$5,000/month; large enterprises $15,000–$40,000+. Ad spend, content creation, and community management affect costs.
Known as the ‘Big Four’, these agencies are WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies. Each of these has carved out a significant space in the industry, providing a wide array of services to clientele ranging from small businesses to multinational corporations
A social media agency helps businesses grow online by creating engaging content, managing platforms, and running targeted ad campaigns. They build brand visibility, engage audiences, and track performance to drive results.
Kerplunk Media is among the top, offering SEO, PPC, social media, branding, and web services.
Check reviews, portfolio, pricing, and service fit.
SEO, PPC, content, social media, branding, web design, and video.
For expert strategies, ROI, and scalable growth.
₹15,000 – ₹1,00,000/month depending on services.
Agencies and institutes offer SEO, PPC, and social media training.
Yes, it boosts job and business opportunities.
3–6 months.
Yes, with live training and internships.
₹25,000 – ₹75,000.
Manage SEO, ads, social media, branding, and websites.
Yes, many serve worldwide.
Hospitality, e-commerce, real estate, IT, healthcare.
Yes, based on goals and audience.
Look at reviews, case studies, pricing, and transparency
A plan covering SEO, PPC, social, and content.
Builds visibility, leads, and conversions.
Research, goals, targeting, execution, optimization.
2–4 weeks.
20. Can small businesses use it?
Yes, for affordable and scalable growth.
SEO, PPC, content, social, branding, web, video
Yes, with packages for startups to enterprises.
PPC for instant traffic, SEO for long-term.
Yes, tailored to budgets.
Match to goals: SEO for traffic, PPC for leads, social for awareness.
Marketing for multiple franchise locations.
Yes, with local SEO and ads.
Local SEO, Google Ads, social media.
Yes, per franchise location.
Large-scale, multi-channel campaigns.
Yes, with automation and analytics.
Bigger budgets, global reach, advanced tools.
Yes, with ROI dashboards
Yes, with multilingual campaigns.
Run paid campaigns on FB, Insta, LinkedIn, YouTube.
To optimize ROI and targeting.
Facebook, Instagram, LinkedIn.
From ₹500/day.
Yes, copy + visuals.
Manage posts, engagement, and analytics.
Optimized for reach, though virality isn’t guaranteed.
Food, fashion, hospitality, e-commerce.
Engagement, reach, clicks, ROI.
